DIGITAL MARKETING :The promote product and services .
DIGITAL MARKETING
Digital marketing means promoting products or services using the internet and electronic devices. Instead of using newspapers or TV ads, digital marketing uses online tools like
- Social Media (like Facebook, Instagram, YouTube)
- Search Engines (like Google)
- Websites and Blogs
- Emails
- Mobile apps
- Online ads
Types of marketing
There are two types of marketing.
1. Online marketing: Online marketing is the marketing that we do through the internet.
2. Offline marketing: Offline marketing is the marketing that we do by going to the shopkeeper and bargaining.
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Online marketing |
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Offline marketing |
The main goal is to reach people where they spend most of their time — online — and encourage them to buy something, sign up, or take some action.
Simple Example :
Imagine you start a small business selling handmade soaps.
Instead of printing flyers, you:
- Post about your soaps on Instagram.
- Make a website where people can order.
- Run a Google ad so people find your site when they search for "natural soaps."
- And they come to your web page and get the login & explore page.
- If people are interested, they will contact you for your XYZ service, or they will buy your soap online if they like.
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